Exuberantly ushering in the 1920s, Jowett Motor Cars, then a popular English firm, suggested that motoring provided the means to escape from work and the city: “Have you glimpsed a bit of heaven whilst “picnicing” [sic] by the scented pinewood?”
Their ad shows a “typical” family picnicking beside their Jowett convertible parked on the grass on the bank of a river or lake. “THE FREEDOM IS YOURS,” shouts the advertising copy.
Decades later, a Jowett Jupiter was featured on an LP. Cars and picnics are here to stay.
See Julian Pettifer and Nigel Turner, Automania; Man and the Motor Car (London, 1984);
Featured Image: Picnic music with a Jowett Jupiter